We are a Highland digital marketing agency focused on sailing your rural business to success

Navigating the complexities of digital marketing can be like steering through uncharted waters. That’s where we come in.

We combine big-city experience with the understanding of the unique challenges small businesses face in the Highlands and beyond.

We offer a comprehensive range of services, including our Highland Business Boost Package to ensure your small business thrives in the digital age, from social media management and content production to large scale search and paid media campaigns.

Our passion is helping businesses in the highlands grow by using modern digital tools in ways that resonate with local audiences.

Our experience reflects our ability to work with a range of industries, whether you're a food or drinks producer, a highland tour operator, or a hotel, we’re here to guide you through the digital seas.

Learn about what we can do for you >

Services

Social Media Management

Raise your sails and connect with customers where they are—on social media. Our social media management services will help you engage with your audience, grow your following, and build lasting relationships through creative content and targeted strategies.

Google Business

For small businesses in the Highlands, local search is everything. We’ll optimise your Google My Business profile and ensure your local SEO strategy drives foot traffic and online bookings via your website.

Website Development

Let us help you anchor your online presence with a user-friendly website that reflects your story. Whether you need a new site or a refresh, our design team will craft a site that not only looks great but performs smoothly on all devices.

SEO

Ensure your business is easily found by local customers and beyond with our SEO services. We’ll chart a course to boost your website’s visibility on search engines, driving organic traffic and helping you rank higher for the keywords that matter.

Content Strategy

From defining your brand voice to crafting engaging themes, we ensure your content resonates with your audience and drives meaningful engagement. With a focus on consistency, creativity, and measurable results, our strategy empowers your business to stand out and connect authentically with customers.

Paid Social

Our Paid Social Media Services are designed to maximise your budget, focusing on hyper-local targeting to connect with nearby customers. From creating eye-catching ad content to analysing performance, we help you drive traffic, increase visibility, and achieve tangible results—ensuring your rural business thrives.

Our Work

Salmon sashimi on slate plate with soy sauce, radishes, scallions, ginger, and wasabi, accompanied by chopsticks.

Launching MOWI Salmon UK on social media

Our objective was to launch and then grow MOWI Salmon UK’s presence on social media from the ground up, building brand awareness, engaging new audiences, and driving demand for MOWI’s premium salmon products. The campaign launched with an integrated social media rollout across social channels, supported by dynamic, visually engaging content.

Client Work

Crofter's Kitchen

From website to photography and social media, West Coast Communications were tasked with creating a new brand for 5 star rated Crofter’s Kitchen in the North West Highlands.
MOWI Salmon UK

Crafted a multi-phased social media strategy that combined engaging content, influencer partnerships, and paid advertising.
Northlink ferries

Launched a paid social media campaign to support Northlink increase sales on their new route.

Heather came to launch our social media platforms for MOWI salmon and she owned it! Heather consistently demonstrated an expert handling of each medium as well as innovation and inspiration for us as well as our consumers. And she seemed to enjoy it too, always a bonus. I found Heather collaborative, took feedback on board and came up with ideas and solutions, just what you want in an evolving practice

Jo Nola, MOWI Salmon UK